Blog · June 3, 2018

4 Ways to Promote Your Business With Merchandise

No matter what industry you are in, there are multiple companies looking for their share of the profits and any extra they can get. As a business owner, you always need to be front and center, letting current and potential customers know about your existence as well as products and services.

In addition, you need to make sure that customers feel appreciated. One of the best ways to do this is to make use of promotional products. These often include items such as coupons, calendars, free samples, and invitations to loyalty programs. If you have not invested in promotional products to date, below are four ways that they can definitely help your business.

1. Customers appreciate them

As the owner of a company you are more than aware of how important customers are and how unsuccessful you would be without their business. As a result, from time to time it would be smart to provide them with a token of your appreciation.

Promotional products are an effective way to bring in business and increase profits because they make customers feel valued and appreciated. Giving out promotional products will demonstrate your attempt to build long-lasting and meaningful relationships with customers. This will make it hard for them to turn their backs on you when they need something that you can provide. The Brandability website is a useful resource if you would like more information.

2. Advertising

You need to constantly be advertising your business, informing the public about what you offer, new products and/or services, sales, and new locations. While methods such as ads on the radio and television and in newspapers and magazines have been very successful in garnering attention, people appreciate items that are more tangible and usable on a regular basis.

Promotional products are successful in allowing a company to advertise. Instead of being forgotten or thrown into the garbage, promotional products are used over and over again. This leads to your customer being constantly reminded about who you are and what you can offer every time they use the product that you gave them. With promotional products such as coffee mugs, bottle openers, t-shirts, and decals, your company will be noticed on a regular basis.

3. Brand-building

As mentioned previously, no matter what industry you are in you will have competitors contending for attention and profits. Consequently, it can be extremely difficult to get your products noticed as intended.

Promotional products are effective in allowing your brand to rise to the top in an industry flooded with similar items. Instead of bombarding the public with messages across media platforms and disposable business cards, pamphlets, and newspaper ads, you will be giving them something concrete to keep in their homes and use time and time again. It is estimated that over 80 percent of people are able to recall a brand that gifted them a promotional product within a given year. Therefore, giving such products will allow people to remember your brand and attributing a promotional product with it will help your business even more.

4. Cost-effective

As a business owner, your goal is increasing sales while avoiding spending excessive amounts of money. While promotional products will cost you money up front, it will help you in the long run and they are not as expensive as some people think.

Promotional products cost significantly less than ad campaigns in print, online, and in the media. As these ad campaigns get more expensive every year, having promotional products made has stayed constant, allowing for a more effective way to advertise and build your brand at a lower price. This makes promotional products suitable for all sizes of businesses but especially for smaller start-ups.