Blog · May 9, 2018

5 Types Of Mobile Apps

Most people these days use many different apps per day. From online banking, to diaries, to checking the weather, there is truly an app for every purpose. If you are considering custom android app development, you may want to know a bit more about the main types of apps. Keep reading to learn more about 5 types of mobile apps.

1. Utility Apps

Utility apps are useful apps that serve some practical purpose, for example, reminders, notes, calculator, or flashlight. Typically, utility apps serve a single purpose and are specialized for that task.

Many utility apps come pre-installed on devices these days, but that doesn’t mean you can’t monetize a utility app. For example, many weather apps host successful ad campaigns. They also use strategies to increase the frequency of use of the app, for example, by notifying the user when severe weather is expected in their area.

2. Social Media Apps

Social media apps are one of the most popular types of apps, time-wise. People tend to check their social media at least once a day, if not several times an hour! This makes social media a lucrative business for hosting ads and other forms of revenue.

The social media landscape is not exactly easy to break into, but you can still benefit from the popularity of social media on your mobile app. Your custom android app development specialist can help you integrate social sharing into your app to boost use.

3. Lifestyle Apps

Lifestyle apps are a broad category, including anything that enhances different aspects of your lifestyle. Some examples include dating, music, food, fitness and travel apps.

These apps tend to be popular, and many are used daily. Some popular examples include MyFitnessPal, Uber, and Tinder.

The most successful lifestyle apps are unique, and give the customer something they can’t find anywhere else.

4. Gaming and Entertainment Apps

Gaming and entertainment apps are extremely popular, and the marketplace is extremely competitive.

Games can be a lucrative form of mobile app, because they typically bring users back multiple times a day. A successful gaming app will be a little bit “addictive”, meaning users will use the app frequently and stick around for a long time. You can also talk to your developer about other ways to increase use of the app, including offering bonuses for using the app daily.

5. E-Commerce Apps

Many businesses offer e-commerce apps that allow their customers to make purchases through their mobile devices. For example, Amazon offers a popular e-commerce app that lets users make Amazon orders on the go. Another example might be a pizza place that offers mobile ordering on their app.

E-commerce apps are a great idea if your business operates online. Because your customer base will always have your app in their pocket, it becomes super easy to buy from you when they have the urge. You can even program your app to offer users discounts in the form of notifications, which will increase the amount of times they visit your app.